I bring senior communications experience and genuine local market knowledge to international brands activating in Italy.
I'm Donata, a brand and communications consultant — Italian by birth, British by naturalisation. With over ten years of experience across fashion, lifestyle and cultural communications, I spent several years in London working in agency and in-house roles before returning to Italy.
My international perspective is also grounded in my education: I studied Political Science and International Relations at LUISS University in Rome, followed by postgraduate studies in brand strategy, communications and culture at Goldsmiths, University of London.
My background includes working within ASOS's international PR team, where I developed local communications and influencer strategies for Italy and Spain, managed agency partners and delivered press events across European markets. I later joined the global team at The Communications Store, contributing to international brand positioning, messaging and multi-market PR campaigns. Today I bring that experience into focused, direct support for brands growing in Italy.
Shaping how your brand shows up in Italy — ensuring your global story translates into something culturally resonant and locally credible.
Press outreach, media pitching and coverage amplification to build visibility within Italian media and cultural contexts.
Strategic selection, seeding and collaboration planning with creators to amplify brand presence authentically in Italy.
Adapting international campaigns for the Italian market, supporting rollout through launches, activations and local experiences.
Guidance for international teams navigating Italy for the first time, from mapping the landscape to hands-on activation support.
Overseeing the direction and delivery of communication projects from concept to execution, ensuring consistency across all touchpoints.
International brands who want to grow in Italy and need strategic communication, local insight and hands-on coordination.
Agencies looking for an experienced external consultant with Italian market expertise to support client projects and campaigns.
Hotels and hospitality brands looking to build a local presence, curate an interesting guest list or bring the right creators and press into their spaces.
A curated selection of international brands across fashion, lifestyle, beauty, culture and hospitality.
View case studies"Your partner for brand growth in Italy, combining global strategic thinking with genuine local execution."
International brand experience combined with deep knowledge of the Italian cultural and media landscape. I understand how global brands think and how Italian audiences respond.
From positioning and planning to delivery on the ground — the thinking and the doing are never separated. I hold the full picture throughout.
No agency layers, no account managers, no briefing chains. You get senior thinking and direct execution without the structure built around it.
"Donata excelled in bridging global strategy with local execution. The fact she is multi-lingual really helped. She was great at multi-tasking across different geographies and managing local agencies effectively. Working with Donata always felt organised and structured."
— Alexandra Kotsias, Head of Communications · ASOS
Planning a launch, campaign or activation in Italy? Tell me a little about your project and how I can help.